Ford India is vying for larger market share

Ford Motor India intends to become a mainstream player in the hatchback segment. The manufacturer has announced that it will be launching a new car model every year for the next five years. It is also aiming to triple its car sales by the end of 2010. As we have revealed earlier first up will be its new Figo hatchback.

According to Micheal Boneham, President and Managing Director, Ford Motor India, if one wants to be in the game in India, then one has to be in that segment otherwise one will be an interesting niche player not a mainstream player.

The B segment car sales constitute around 70% of the total car sales in the country. Ford Moor India currently holds only 2% of the car market in terms of sales figures. The American auto major currently sells iis sedans Ikon, Fiesta, Fusion along with its SUV Endeavour in India.